Biography
Creative Solutions
Corporate story telling: Through inquiry and exploration, we’ll determine what your story is and why it should be told. Everyone has a story worth telling but often tells the wrong story. In most cases they see no results from that story. By asking questions and learning more about what you do right, I can tell the story that will produce the results you want. You may think this is just plain old public relations…compose a press release, send it out and wait for someone to find the story. But my approach will find the story that best captures your company and will place it where it will get noticed.
Image building & branding: We have determined your story but have to find a way to get the message out to everyone in your target market. You need a new image piece that speaks louder than words so I design a brochure that helps paint the pictures to correspond with your story. I place the ads in area print and broadcast media and build a presence on the web. I produce your radio spot about your story and find promotional items to share. I develop a face for you with a new logo and tag line.
Event planning: You have told your story, painted your image, and now want to throw an event to show your discovery off. I attend to all the details of the event right down to making sure the stamps are placed on the envelopes and they are dropped in the mail on the right date. I have planned international road races, fruit sales, golf tournaments, gala dinners, chicken barbecues, Purim carnivals, Christmas parties, meetings, symposiums, seminars, group outings, and elegant lunches.
Fund development: Everything is great but you would like to raise some cold hard cash. I can help you do a capital campaign for millions, establish a committee to raise thousands, develop a campaign plan, conduct a feasibility study, draft solicitation letters and brochure, train fund raising volunteers, and assist you in preparing a financing package.
Organizational management: Holy cow, which end is up! I can help you determine where the top is and how to get there. I can assist you with customer service training and general good feeling methods to ensure your success. I can help clean all the dust bunnies (creative ideas), out from under the desks and file cabinets and help you determine if they are worth saving or not.
Presentation materials: Have you ever thought about the number of letters, memos, fax documents, staff notices, job announcements, power point presentations, notes…the list is endless, you send out each year? I can write the letter that no one else can write and say what you want to say, the way you want to say it. I can say, “yes, we want your help” or, “no thanks, get lost, we don’t want you” in a very creative and precise way. I can write the letter to deliver the message and make the impression you want. I can build your presentation and leave your mark!
All of this with a strong emphasis on creativity and fun! You need me to help you stand out in the crowd and get noticed. All projects are performance based and results guaranteed. For your free inquiry and exploration session contact Melody at burnsmelody@yahoo.com.
